Friday, February 20, 2009

Betrayal!


I noticed a while back that Coats & Clark had done a huge overhaul of their threads, with brand-new display racks and a new spool design. C & C thread has always been my favourite thread for general sewing and quilting. I loved visiting the fabric store on a thread-buying mission, and seeing row upon lovely row of delicious colour, made even more appealing with their slight, shiny-cotton sheen.

When the switch-over to the new look happened, many shops tossed all their old C & C spools in clearance bins and marked them down. I stocked up.

Today, after looking through my thread stash and not finding the colour I wanted, I headed out to Fabricland, and bee-lined to the Coats & Clark rack. As I was holding up spools next to my little fabric swatches, I noticed an odd thing- the thread was all sort of dull. No hint of shiny-cotton sheen. Hmmm...

Then I took a closer look, first at the rack labels, then at the paper spool sticker... My beloved Dual Duty was no longer composed of cotton-wrapped polyester, but was now "polyester-wrapped polyester." WHAAAT? The entire display was now 100% polyester!! And dull, dull, DULL!! My choices are now 100% polyester (which boasts the biggest variety of colour), various weights of 100% cotton (not always a fave), and one small section of the old cotton-wrapped polyester, which is labeled for machine quilting, and only comes in a comparatively few colours.


Look at the bigger spool (the dull "polyester-wrapped polyester"- redundant!) compared to the smaller spool (shiny and pretty). Also witness the tragic black "X" on the little spool- the mark of clearanced, unwanted thread!!

I really really liked the old, slightly shiny threads. Why, why, WHY? I'm sure my indignation will fade eventually, but for today, I'm crabby and resentful.

What's the deal, Coats & Clark?!

3 comments:

Michelle said...

your use of the word "tragic" regarding the black marked thread sent my mind spinning through historical images of the downtrodden, ostracized and discarded. strong words, but from one serious thread stasher to another, i understand

Meghan Kraatz said...

Ha, wow, that WAS quite the rant. You were right! I am not particularly in love with that thread, but I definately understand where you're coming from. How sad! Buck up my love, you'll be fine :)

shanghaicowgirl said...

Hey Johanna - I was at Ontario Fashion Textiles researching for an article and they do still have a HUGE stock of the poly wrapped cotton. And it's on sale buy two get two free. FYI!